Julian's , Malta , that specialises in the creation of social games. King gained fame after releasing the cross-platform title Candy Crush Saga in , considered one of the most financially successful games utilising the freemium model. King is led by Riccardo Zacconi , who has served in the role of chief executive officer since co-founding the company in As of , King employs 2, people. Initially, Midasplayer. Around , social network games on Facebook began to gain popularity, led primarily through games developed by Zynga.
It is a variation of their browser game Candy Crush. In the game, players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. Boards have various goals that must be completed within a fixed number of moves or limited amount of time, such as a certain score or collecting a specific number of a type of candy. Candy Crush Saga is a "match three" game , where the core gameplay is based on swapping two adjacent candies among several on the gameboard as to make a row or column of at least 3 matching-colored candies.